Geoff Halsema (Author of 30 Days to PAID Digital Media Expertise)
Digital Media Buying, Programmatic Buying & Real-Time Bidding Best Practices with Jay Friedman
Currently residing in Plano, Texas, Friedman is a dynamic and engaging professional speaker. Entrepreneur Media, Inc. In order to understand how people use our site generally, and to create more valuable experiences for you, we may collect data about your use of this site both directly and through our partners. The table below describes in more detail the data being collected. By giving your consent below, you are agreeing to the use of that data.
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Paid media is an area of digital marketing that changes almost every day. Luckily, the major tools of the trade and best practices stay the same over time for the most part, anyway! Listen to the live recording of the episode below. Paid media includes PPC advertising, branded content, and display ads. Well, what if we could try that in red.
In , Goodway served its last print customer to focus purely on programmatic digital media, an area in which Goodway was quickly becoming an expert. Since launching the digital practice, Friedman has helped lead Goodway to 10x growth and created the largest independent programmatic media company on the planet. Jay also has worked hard to share his expertise with others in the industry. He is a nationally recognized and accomplished digital media expert, speaker, writer, and author. You can find him regularly speaking at top industry conferences, writing for leading industry websites, such as adexchanger. More information on 30 Days can be found at www.
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